About Us

Company Overview

Platinum Parking is all about garage management and parking consultation since starting in Dallas in 2000 with a single location. We now operate over 300 facilities in the United States and Canada. Our growth is a direct result of the close attention that we pay to each of the facilities that we manage. This attention to detail translates into improved operations and maximum financial performance at our facilities.

Platinum Parking is a subsidiary company of Robbins Parking Service Ltd. based in Victoria, British Columbia, Canada (Robbins). Robbins started business in 1958 and has grown to manage over 250 surface parking facilities, garages, and on-street parking operations. In 2004, Robbins acquired Platinum Parking and has found success in implementing tried and true systems and methodologies to improve and grow our company. In 2009, Platinum Parking acquired a Dallas-based valet company in order to expand our available services for our clients. In 2011, Platinum Parking acquired a Houston-based parking company, Merit Parking, in order to expand our current client base in several cities and expand our operations to new markets. 2016 expanded the Eastern Market by acquiring Georgia Valet and again in 2018 USA Parking in Cleveland Ohio.

Platinum Parking currently operates ten full-service offices in 15 cities. Platinum Parking’s national headquarters is located in the heart of Downtown Dallas. With a large client presence in each of the markets where we are located, Platinum Parking knows the types of activities and the specific needs that are involved with a large office building complex in a dense, multi-use urban area.

Platinum Philosophy, Platinum Objectives

We simply want to be the best at what we do, which is providing quality service to our clients and customers. We want to grow our business, but not at the expense of our existing relationships. As a boutique parking operator, we provide an unmatched level of service to our clients, to which any one of them will attest. We view all of our client relationships as partnerships and with that, we work hard to improve service, increase revenue and minimize expenses. The following core values outline Platinum Parking’s key corporate principles:

“Platinum Parking prides itself on being an industry leader in each of our markets. With an uncompromising passion for quality and continual improvement, we empower our team to provide creative and innovative solutions that maximize value to our clients and customers. Through our core values, we create a dynamic culture that ensures the long-term health of the company and our people.”

Be S.H.A.R.P.


Be the Solution

When challenges arise, proactively seek innovative solutions and take ownership. Act with a sense of urgency.


Be Humble

Learn from others and grow. Park your ego at the door.


Be Authentic

Be open, honest, and transparent. Always do the right thing.


Be Responsible

We are entrusted with others’ most valued assets. Treat them with respect.


Be Proud

Passionately represent the company. You are the brand, own it!

Diversity, Equity, and Inclusion

Platinum Parking has a very active Diversity, Equity, and Inclusion (DEI) program that engages staff at all levels. The DEI task force is led by two DEI Champions who curate the program and represent all DEI-related initiatives.

Our Diversity, Equity, and Inclusion Mission Statement:

Driving purposeful change to create a space for all At Platinum Parking, we are committed to creating a space that fosters Diversity, Equity, and Inclusion throughout our team, where all voices are valued and heard. Our diverse workforce vital is a part of our culture. We celebrate our differences and seek opportunities to foster the development and representation of our diverse team.

More than words, we believe action is what creates lasting and meaningful change.

Platinum Parking and Our Community

Platinum Parking understands the importance of being a good neighbor and being involved in the community around each of our client’s facilities. Being involved with local and regional organizations greatly benefits our clients, our company, and our customers. We understand that part of maximizing the usage of the parking facilities is to provide our clients and customers with current neighborhood information and also provide community support in each of the cities that we are located.

In Houston, San Antonio, and New Orleans, Platinum Parking is a proud member of Commercial Real Estate for Women (CREW), Building, Building Operations and Management Association (BOMA), and the Institute of Real Estate Management (IREM). Platinum Parking partners with Susan G. Komen Houston to secure affordable parking for this highly attended event each year in Downtown Houston. Platinum Parking has served on several committees for large events such as the Super Bowl, Final Four, and the Houston Livestock Show and Rodeo to lend parking expertise to the local organizing committee for the host cities as well as providing the leasing of our parking locations for event staging and volunteer parking.

Area Relationships

Platinum Parking has developed relationships and partnerships with many property owners, property managers, companies, and organizations within all of our markets. Platinum Parking leverages these area relationships to maximize the usage and revenue for each of our parking facilities. By working closely with the local municipalities, community organizations, local non-profits, area businesses, and many others, our clients can be confident that Platinum Parking is seeking every opportunity to incorporate the facilities that we manage as a parking solution for the area.

Organizations We Support

Platinum Parking Recycling Program

Platinum Parking has adopted the mission of recycling to reduce, reuse and recycle. At all of our locations, including our main offices and company headquarters, Platinum Parking staff participates in a company-wide recycling program. Recycling bins are located in each office to collect recyclable materials including paper, plastic, glass, electronics, textiles, and metals. Platinum Parking coordinates recycling programs with onsite property management, community organizations, or third-party contractors, where applicable.

Platinum Parking with Robbins Parking Service

Platinum Parking’s parent company, Robbins Parking, was founded in 1958 with one lot. The business was built not as much a physical entity, as a service business where value and integrity reigned supreme. Robbins established a centralized parking management system that is able to bring proven systems of operations and efficiency to every parking lot that Robbins manages.

The company’s proven hands-on approach maximizes revenue, saves money, and delivers a superior product, not just for customers, but for property owners, managers, and businesses that surround the lot.

The core values of Robbins were passed on to a new family member with the acquisition of Platinum Parking in 2004. Through mindful, smart, deliberate growth, Platinum has embraced the attributes which made Robbins a success.

The Value of Platinum Parking

Platinum Valet

Provide guests the highest level of convenience with curbside valet parking and leave them with a lasting impression. One of the best ways to stand out against the competition is to offer an exclusive service like valet. Going the extra mile for your guests will always be appreciated.

Parking Management

Platinum Parking provides parking management services to property managers and owners. Our services include parking lot operations for both commercial and residential properties, temporary and event parking, and outsourced parking solutions. We manage all types of properties from multi-story garages to small surface lots, and operate parking facilities under parking management agreements and leases.

Platinum Equipment

Platinum Parking has had great success with the hardware and software used for producing and tracking parking violations.

Platinum Execution

Getting your parking planning and execution right the first time and from the beginning will be your difference maker in having sustainable engagement and success with parking services.

Platinum Tracking

Tracking your parking revenue, expenses and deliverables will help clarify the experience of your tenants and clients. Platinum Parking will help you understand the results and what they mean to your bottom line.

Platinum Service

We welcome you to contact Platinum Parking with questions about parking lot locations, making payments, monthly parking special services like event parking and jury parking.