Overview
Platinum Parking is committed to protecting the privacy of individuals who use the parking facilities we manage. In certain locations, we utilize Automated License Plate Recognition (“ALPR”) technology to enhance the efficiency, safety, and overall customer experience of our operations.
This policy explains how we collect, use, store, and protect ALPR data.
What is ALPR Technology?
ALPR systems use cameras and software to capture images of vehicle license plates and convert those images into readable data.
When you enter or exit a facility where ALPR is in use, the system may record:
- Your vehicle’s license plate number
- The date and time of entry and/or exit
- The location of the facility
- Images of your vehicle and surrounding area
How We Use ALPR Data
Platinum Parking uses ALPR data to support legitimate business operations, including:
- Facilitating parking access and exit
- Processing payments and managing parking sessions
- Enforcing parking terms and conditions
- Supporting customer service inquiries and resolving disputes
- Monitoring facility usage and improving operational performance
- Enhancing safety and security within our facilities
We do not use ALPR data for unrelated or unauthorized purposes.
Data Retention
We retain ALPR data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law or necessary to:
- Resolve disputes or customer inquiries
- Support enforcement actions
- Meet contractual or legal obligations
Retention periods may vary depending on the facility, system, or client requirements.
Sharing of ALPR Data
We do not sell ALPR data.
We may share ALPR data in limited circumstances, including:
- With trusted service providers and technology partners who support our parking operations
- With law enforcement or regulatory authorities when required by law
- When necessary to protect the safety, rights, or property of our customers, employees, or partners
All third parties are contractually required to safeguard ALPR data and use it only for authorized purposes.
Data Security
We take data security seriously and maintain reasonable administrative, technical, and physical safeguards designed to protect ALPR data from unauthorized access, use, or disclosure.
These safeguards include:
- Restricted access to authorized personnel only
- Secure systems and data transmission protocols
- Monitoring and logging of system access
- Vendor oversight and compliance requirements
- Access and Accountability
Access to ALPR data is limited to trained personnel with a legitimate business need.
We maintain internal records of access to ALPR data, including:
- Who accessed the data
- When it was accessed
- The purpose of access
Any misuse of ALPR data may result in disciplinary action.
Your Privacy Rights
Depending on applicable law, you may have rights regarding your personal information.
If you have questions about ALPR data or would like to submit a request, please contact us using the information below.
Updates to This Policy
We may update this policy from time to time to reflect changes in our practices, technology, or legal requirements. Updates will be posted on this page with a revised effective date.
Contact Us
If you have any questions about this policy or our use of ALPR technology, please contact:
Platinum Parking
719 Olive St.
Dallas TX, 75201
privacy@platinumparking.com
214-871-6061