ENHANCING PARKING MANAGEMENT AND CUSTOMER EXPERIENCE AT DHHRM

September 26, 2024

ENHANCING PARKING MANAGEMENT AND CUSTOMER EXPERIENCE AT DHHRM

In July 2024, Platinum Parking was re-engaged by the Dallas Holocaust and Human Rights Museum (DHHRM) to address a significant increase in member and visitor complaints related to parking. The museum faced ongoing issues with its fixed License Plate Recognition (LPR) cameras, which negatively impacted the overall visitor experience. To resolve these challenges and enhance customer satisfaction, DHHRM turned to Platinum Parking, a trusted partner since the museum’s new opening in September 2019.

Long-standing Partnership

Platinum Parking has been a key partner to DHHRM for over a decade, providing comprehensive parking management solutions. From the grand opening of the new museum facility in September 2019 through December 2023, Platinum Parking managed the parking operations, ensuring smooth and efficient service for museum visitors and staff alike.

Upon returning in July 2024, Platinum Parking implemented a series of advanced parking solutions designed to address the specific needs of DHHRM:

  • Monthly Parking Management. Platinum Parking retained 100% of the existing monthly parkers, demonstrating a strong commitment to customer loyalty and satisfaction. The team continues to receive daily inquiries about parking occupancy and rates, highlighting the demand for their services.
  • Ticketless Visitor Parking. By introducing a ticketless parking solution using Scan2Pay, Off-Street Validations, and Mobile LPR Enforcement, Platinum Parking significantly improved the visitor experience. These technologies ensure seamless entry and exit for museum guests, reducing friction and improving the overall parking experience.
  • Mobile LPR Enforcement. To replace the ineffective fixed LPR cameras, Platinum Parking deployed mobile LPR technology, which has proven more reliable and effective in managing parking spaces and ensuring proper enforcement.

Results

The impact of Platinum Parking’s operational improvements was immediate and measurable:

  • 70% Decrease in Complaints. Within the first six weeks of implementing the new parking solutions, member and visitor complaints decreased by 70%, reflecting a substantial improvement in customer satisfaction.
  • 85 Monthly Parkers. The facility currently accommodates 85 monthly parkers, providing consistent and reliable service to regular users.
  • Hundreds of Visitors Served. In addition to monthly parkers, Platinum Parking assists hundreds of museum visitors daily, ensuring they have a hassle-free experience from the moment they arrive.

The success of the project is attributed to the leadership and expertise of the Platinum Parking team, led by Mike Jones, Director of Enforcement, and Maria Puckett, Division Manager. Their hands-on approach and dedication to excellence have been instrumental in driving the positive outcomes at DHHRM.

Platinum Parking’s return to DHHRM has resulted in significant improvements in parking management and customer experience. By addressing the initial challenges with innovative solutions, Platinum Parking has reaffirmed its position as a trusted partner, ensuring that DHHRM continues to offer a welcoming and efficient environment for its visitors and members.